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If you’ve ever wondered on how to create a clear brand statement for your target audience and how to identify the best marketing activities to grow your practice, then this episode is for you.
I’m joined by Hannah Boeck, the founder of Cued Creative and The Branded Site, who shares critical questions to ask yourself as you look to create, enhance or completely change your practice’s marketing activities. By working with over 200 private practices, Hannah shares tips and insights on how to identify the best tactics to increase your caseload.
The 3 big takeaways with Hannah…
1. Niche down and don’t try to be everything to everyone. Focusing on a target market will help you streamline your marketing and create a clear brand statement for your target audience. This will be reflected in your website, your pitch, social media, etc. And as you begin to purchase assessments and materials, your investments will go further as you will use these tools over and over.
2. Invest in client retention and word-of-mouth referrals. Make your clients feel like they are your one and only. Branded birthday cards, handwritten thank you notes, graduation certificates, celebrations of major milestones, etc., all leave a lasting impact on your clients that will ensure they shout your name from the rooftops.
3. Marketing is more than throwing spaghetti on the wall and seeing what sticks. Instead of spreading yourself thin trying to hit every marketing channel from Facebook to cold calling, focus on 1-2 strategies at a time. Are your clients searching for you on Instagram? If the answer is probably not, then focus elsewhere. Have several clients come from a social worker in town? Find more referral sources like that one and reach out.
Resources…
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